Paying to promote your posts on Facebook

By Angela Fries
Lifestyles Editor

October 4th, 2012

Just became an aunt and you want to show off your new niece? Want to announce to everyone your engagement or show off your wedding photos? Facebook is now charging a fee to promote your posts. Essentially this means that if you want to make sure all of your friends and family see your post, you’ll be charged $7 for your story to be posted at the top of their newsfeed.

“Sometimes a particular friend might not notice your post, especially if a lot of their friends have been posting recently and your story isn’t near the top of their feed,” Facebook said in a blog post. “When you promote a post — whether it’s wedding photos, a garage sale, or big news — you bump it higher in news feed so your friends and subscribers are more likely to notice it.”

Photo courtesy of

This option will eventually be able to be used to promote the posts of bands, groups, and organizations. These promoted posts do show up as being ‘sponsored’ but are guaranteed to hit the top of your friends’ newsfeeds. Businesses have already been able to promote posts since May of this year.

According to an article on, Facebook won’t say how many U.S. users are now seeing the Promote option, simply explaining that it’s a “limited subset” of the site’s 166 million American users. The feature is also restricted right now to those with less than 5,000 friends and subscribers.

The new promote option is still in the experimental stages, but is rumored to become available to all users in the very near future.


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